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Dubai Shopping Festival 2026–27: dates, what's on and where to stay

The 32nd Dubai Shopping Festival runs from 4 December 2026 to 17 January 2027: 45 days of sales, concerts, raffles, fireworks and drone shows. Stay in Downtown Dubai for Dubai Mall, or in Dubai Marina or JBR for the beach and Bluewaters shows.

Dubai Shopping Festival 2026–27: dates, what's on and where to stay

Dates for 2026–27

Organisers have confirmed that DSF returns from 4 December 2026 to 17 January 2027. That is 45 days, and it covers New Year's Eve. The full programme of headline concerts, prizes and shows is announced in the weeks before it opens.

What's on

  • Sales of 25–75% in malls across the city, with flash sales on set days.
  • Nightly drone shows and regular fireworks, often at the beach and waterfront venues.
  • Raffles for cars, gold and cash prizes when you spend at participating stores.
  • Markets, pop-ups and family shows in the malls and around the city.

Where to stay during DSF

Downtown Dubai puts Dubai Mall, the Fountain and Souk Al Bahar on your doorstep. You can walk home with the shopping, so it's the most practical base for serious shoppers.

Dubai Marina and JBR suit people who want the beach by day and shows by night. Dubai Marina Mall, The Beach and Bluewaters are all here, and Mall of the Emirates is two metro stops away.

Business Bay is cheaper than Downtown, a short taxi ride from Dubai Mall, and it often has bigger apartments for the money.

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When to go

The first two weeks of December are cooler, quieter and cheaper than Christmas and New Year. The last week of DSF in mid-January is a good time too, after the New Year rush.

Questions

When is the Dubai Shopping Festival 2026–27?

From 4 December 2026 to 17 January 2027.

Is there an entry fee for DSF?

No. The sales, most shows and the fireworks are free. Some concerts are ticketed.

Facts and dates checked 1 November 2026. Event dates can change, so confirm with the organiser before you book.